Z94.5 - Distribution & Marketing

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Bibliography

OLIGOPOLY. A market characterized by relatively few sellers and which is difficult to penetrate by others.

OPEN DATING. The marking of perishable or semiperishable goods to show the last possible day they should be sold.

OPINION LEADER. An individual whose opinion is respected by and who influences others in a group.

ORDER LEAD TIME. The average time lapse between placing the order and receiving it.