Z94.5 - Distribution & Marketing

| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |
Bibliography

HORIZONTAL CHANNEL INTEGRATION. Combines institutions at the same level of operations under one management. An organization may integrate horizontally to merging with other organizations at the same level in the marketing channel.

< Previous| Next>