Tips for monitoring and evaluating strategic plans
Businesses may need to adjust goals for changing economic conditions
By Hakan Butuner
Strategic planning has a dynamic and
continuous character. Any major change in
any of the sections making up this systematic
process may require a series of changes in
other sections. For instance, a major change
in the economic circumstances of a country may pose
a threat or offer an opportunity for the long-term goals
of the business, eventually requiring it to change those
goals and strategy.
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