Fostering a design-thinking
culture to embrace AI
Challenges of a disruptive era require meeting customer needs
By Mostafa Sayyadi and Michael Provitera
Today’s organizations need to create a designthinking
culture to understand what delights
customers more as they build customer
and employee loyalty. Executives can play a
critical role in developing this culture. This is
a practical guide for executives looking to implement
cultural change more effectively in their companies and
a road map to foster an effective design-thinking culture
to build a more stable innovation for companies in the
future of AI.
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