Enhancing customer loyalty programs at Aeroplan by using AI
Methodologies used to forecast booking of less-preferred flights
By Bessem Dammak, Soumaya Yacout, Antoine Saucier, Julie Bedard, Sofia Dakak and Louis Donelle
Customer loyalty programs are essential in the realm of brand management, facilitating the cultivation of brand
recognition and fostering long-lasting relationships between brands and their customer base.
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