Surf's up: Will your enterprise flounder or ride on?

Insightful leaders have no time to rest upon the shore

By Jim Tompkins and Michael Hughes

For eons, business leaders aimed to stifle disruption. Consistency was the name of the game. However, the disruption of the pandemic era, abetted by the digital innovations of the 21st century and geopolitical/financial crises, have created a series of tipping points that have led to paradigm shifts in how we live, work, shop, learn and go about our daily lives – in other words, everything businesses are built to serve.

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