The 'how' of social capital development

The right culture, relationships can build a foundation for success

By Mostafa Sayyadi

There are novel insights into how executives can build social capital by affecting and, in some cases, manipulating structure, culture, strategy, intercompany networks and stakeholder orientation. Executives may not be as interested in social capital as much as scholars are, but there is a kernel worth looking it in this theoretical framework for executives. For example, social capital enables executives to increase organizational effectiveness and help close the gap between success and possible failure.

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