Getting the models right is key to successful analytics
Predictive data model must be enhanced to respond to change, disruptions
By William E. Hammer Jr.
Getting the models right starts with a comprehensive
understanding of the process. A successful application
of analytics requires a study of the existing
process model and related systems. In most cases,
the existing process model needs to be updated to
consider additional variables and relationships recognized
in big data sources. The validation of the causal relationship
of a potential new variable and data is best accomplished
as the fit in the process model is guided by the process
owners and operators.
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