OPEX startup as an alternative to the lean startup method

How to supplement quick innovation with build, measure, learn

By Jiju Antony, Alexandre Fonseca Torres, Marcelo Machado Fernandes and Willem Salentijn

Traditional management is still widely adopted throughout organizations today despite of their nature and size. In this kind of management, a great deal of resources in the form of time and cash are spent in the planning phase of a product or service before the first launch.

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