Supply Chain by Jim Tompkins

Virus VUCA forces business to adapt

First coined by the U.S. Army War College in 1987 to describe the state of the world following the Cold War, the term VUCA – volatility, uncertainty, complexity and ambiguity – is more relevant today than ever. While the business world was already facing widespread challenges due to the inexorable growth of e-commerce, the arrival of COVID- 19 in the United States this year sent the business world into a tailspin, producing the highest level of VUCA in all history.


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