Mind mapping in 6 simple steps for business development

Strategic tool combines tacit, explicit knowledge to seek a competitive edge

By Cynthia J. Young

In the 1988 movie Working Girl, Melanie Griffith’s character has an epiphany on a train that a customer should invest in radio after reading an article in a newspaper regarding an upcoming social event. She uses her explicit knowledge and puts together tacit knowledge with Harrison Ford’s character to create a proposal for a business development opportunity, much to the chagrin of her boss played by Sigourney Weaver.


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