First creativity, then innovation

Applying your tools and gifts in new endeavors can give you the world 

By Jack B. ReVelle

No matter what you may be doing, continuing with the status quo may feel like a safe option, but in the long run it can be much riskier than dreaming up and trying new ways of creating better products, approaches, processes or services. If you don't make the changes, you can be sure someone else will and that someone else can soon take the competitive lead via their creative and innovative approach.

You must be an IISE member to have full access to this content. Please log in at the top right corner of this Web page. 

IISE members visiting this site for the first time must register. As part of this process you will create a user name and password. This is a one-time process that requires your member number. 

If you are not a member, join IISE now and begin enjoying benefits immediately, including full access to ISE magazine.