Management by Carl Kirpes
September 2022
Lessons from the gridiron
“ALL IN” was on a sign hung in the
locker room of the Iowa State University
football team, much like the “BELIEVE”
sign in the locker room of the
English soccer team from the TV show
Ted Lasso. “All in” meant bringing your
full self not only to the field on game
day, but also to the practice field, the
film room, the weight room and life
outside of football.
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