Management by Paul Engle

ISE magazine's monthly column about management (May 2021)

Reinventing your company

IBM reported its first quarterly growth in revenue (The Wall Street Journal, April 19, 2021) by changing its strategy from software and services to a hybrid cloud model. This would have been viewed as heresy a few years ago as mainframe computers and services provide the bulk of its profits. Cloud services appeared to be a death knell for a company that enjoyed legendary success powering the largest, most demanding markets, including financial services and governments.

You must be an IISE member to have full access to this content. Please log in at the top right corner of this Web page. 

IISE members visiting this site for the first time must register. As part of this process you will create a user name and password. This is a one-time process that requires your member number. 

If you are not a member, join IISE now and begin enjoying benefits immediately, including full access to ISE magazine.