Management by Paul Engle

ISE magazine's monthly column about management (May 2021)

Reinventing your company

IBM reported its first quarterly growth in revenue (The Wall Street Journal, April 19, 2021) by changing its strategy from software and services to a hybrid cloud model. This would have been viewed as heresy a few years ago as mainframe computers and services provide the bulk of its profits. Cloud services appeared to be a death knell for a company that enjoyed legendary success powering the largest, most demanding markets, including financial services and governments.


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