Internal customer focus is crucial

ISE magazine's monthly column about management and leadership (June 2019)

By Paul Engle

Hundreds of books trumpet the benefits of customer focus and satisfaction. Consultants urge clients to consider customer preferences when making large investments or formulating strategy. Strong customer focus remains vital.

You must be an IISE member to have full access to this content. Please log in at the top right corner of this Web page. 

IISE members visiting this site for the first time must register. As part of this process you will create a user name and password. This is a one-time process that requires your member number. 

If you are not a member, join IISE now and begin enjoying benefits immediately, including full access to ISE magazine.