Understanding behavioral patterns

Big data analytics helps business and government gain insight from social media

By Keith Thompson, Bichen Zheng, Sang Won Yoon, Sarah Lam and Nathan Gnanasambandam

To increase productivity, manufacturing and product design processes traditionally have been standardized for mass production, with products being designed to satisfy the most common user preferences. However, with the explosive increase in Internet usage, it is now possible to capture the trending preferences of both individual users and the population as a whole in a cost-efficient manner.

You must be an IISE member to have full access to this content. Please log in at the top right corner of this Web page. 

IISE members visiting this site for the first time must register. As part of this process you will create a user name and password. This is a one-time process that requires your member number. 

If you are not a member, join IISE now and begin enjoying benefits immediately, including full access to ISE magazine.