The Art and Science of Persuasion: Becoming More Effective as an ISE at Creating Successful Change

Presenters: Bob Gold, Gold Group and D. Scott Sink, Ph.D., P.E., The Ohio State University

Industrial and Systems Engineers, in some respects, are often agents of change. Persuading others, individuals and teams of people is a requisite skill for successful change agents, hence ISE’s. There is a science to “persuasion” and also an art component as with most sciences. This webinar focuses on sharing principles and tips for developing your ability to ‘sell’ your innovations and ideas. This presentation was provided to the Council on Industrial and Systems Engineering at the Fall 2016 meeting and the Columbus Virtual Chapter felt that a more broad exposure to Bob Gold's research was imperative.  

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