The workshop offers in-depth, skill-building tools and focus on the topic that you will require for career advancement and professional development. Enhance your learning experience and maximize your networking opportunities by attending a workshop.

  • Continuing education units (CEUs) and professional development hours (PDHs) are available.
  • Advance registration accompanied by the additional registration fee is required to reserve a workshop seat.

Design Thinking

Date: Monday, Sept. 25, 2017
Time: 10 a.m. to 6 p.m. EDT
Location: Embassy Suites Orlando - Lake Buena Vista South 
Presenters: Mike Testani, business transformation consultant, and Sreekanth Ramakrishnan, data scientist, IBM Corp.

Most organizations want to win in the marketplace, but often struggle to find solutions to those problems that their clients struggle with most. Developing design thinking skills within all the employees of an organization provides foundational capabilities for solving a variety of challenging end-user and client problems that persist in the market. Design Thinking is a collaborative approach for designing and delivering creative, human-centric solutions to end-user problems. The design thinking methodology has been popularized over the past few decades by Stanford University’s Design School, or, and in recent years it is being widely adopted and adapted by many academic and industrial institutions around the world; and it is proving to be a most powerful means for bringing breakthrough solutions to many of the world’s most challenging problems.   

A design thinking tutorial is being conducted at the IISE's 2017 ELSS Conference to apply key design thinking practices by way of an 8-hour, hands-on workshop. During this workshop, participants will apply these powerful practices to an activity based case study that simulates some common business challenges faced by many organizations as they strive to deliver competitive products and services to their clients. These collaborative design thinking practices include: creating a persona, developing an empathy map, building an as-is scenario map, ideating and prioritizing big/breakthrough solutions, creating a to-be scenario map, developing a design thinking storyboard and designing a simple wireframe and paper prototypes to help teams better understand the unique needs of their end-users and to collaborate on creative solutions that uniquely address these user needs. These skills are fundamental to applying design thinking and have proven to be extremely effective at solving complex problems across many industry sectors and domains around the world.  

Learning Objectives:
At the completion of this workshop, the participants will be able to:

  • Explain the benefits of design thinking as a key component of an effective business strategy
  • Discuss the design thinking values, principles and a framework for their adoption
  • Apply design thinking practices to an actual business challenge, which include:
    • Team collaboration and creating walls of work
    • Creating stakeholder maps
    • Developing personas
    • Building empathy maps
    • Creating as-is and to-be scenario maps
    • Generating, prioritizing and selecting big ideas
    • Developing end user storyboards
    • Creating wireframe and rapid prototypes of solutions
  • Apply design thinking principles and practices to other challenges within your business